Common branding pitfalls and how to avoid them 1920 1280 Nathan Cousins

Common branding pitfalls and how to avoid them

Whether you’re creating a new business, or you’re assessing how well things are going in an existing one, the process of branding can be both incredibly exciting, but potentially very problematic. Successful brands have the power to quickly become global phenomenons that showcase their amazing…

Take your email marketing campaign
4 tips to quickly take your email marketing campaign to the next level 6000 4000 Nathan Cousins

4 tips to quickly take your email marketing campaign to the next level

Despite changing patterns in consumer behaviour, email marketing continues to be a powerful force in business and one that can make your brand stand out in people’s minds. However, the reason that so many are quick to ignore or under-utilise email marketing is because they…

Brands who are unleashing the power of social media in 2017 (so far) 1920 1772 Nathan Cousins

Brands who are unleashing the power of social media in 2017 (so far)

It seems that, as the years pass, more and more brands are realising the monumental power that social media has to play in their marketing campaigns. Done correctly, you can drive thousands, if not millions, of new visitors to your pages – all of whom…

Growth Hacker Vs Marketer 1920 1280 Nathan Cousins

Growth Hacker Vs Marketer

The rise of internet technology paved the way to the resurgence of online business opportunities. Along with these opportunities, there are various strategies, platforms and other concepts used by people to achieve their ultimate goals. Furthermore, internet users encounter different terms that are commonly used…

Keeping it personal – the humanisation of automation 8192 4096 Nathan Cousins

Keeping it personal – the humanisation of automation

Last year, Colourful Owl conveyed the importance of automation. Marketing automation is one of the keys to systemising marketing activity, enabling robust tracking, evaluation and revision of marketing communication activities. Automation is great, but you do risk compromising losing the personalisation of marketing communications, which…

Startups: get your basic branding in order 6000 4137 Nathan Cousins

Startups: get your basic branding in order

At Colourful Owl, we’re experts in web marketing, design and development, so we know the importance of getting a brand noticed in the extremely competitive online sphere. But if you find that you are, in fact, noticed, what then? It doesn’t stop there – with…

How to harness the power of infographics, properly 1920 1279 Nathan Cousins

How to harness the power of infographics, properly

They say that a picture is worth a thousand words and that can certainly be true with infographics. A properly designed and presented infographic is a great way to communicate complex ideas simply, gain understanding and encourage action. But if you’re going to harness the…

The benefits of working with a digital consultant 1920 1200 Nathan Cousins

The benefits of working with a digital consultant

What does a digital consultant actually do? It’s their job to develop a digital marketing plan that doesn’t just focus on tactics, but has long term strategic goals in line with where you want your business to go. The plan should involve building your brand,…

The basics of creating a digital presence 1920 1200 Nathan Cousins

The basics of creating a digital presence

An effective digital presence is a must-have for businesses of all shapes and sizes. The digital space is a land of opportunity, but making a name for yourself takes work and dedication. Here are the basics to help you establish your brand online. 1. Build…

What is content marketing and how it can help your business? 1920 1283 Nathan Cousins

What is content marketing and how it can help your business?

If you’re not a marketer by trade, content marketing can be one of those terms that has you scratching your head, but it really is one of the best things you can do for your business. So what is it? Content marketing is simply a…

What social media channels should you be using? 1920 1200 Nathan Cousins

What social media channels should you be using?

Social media is only a part of the whole marketing mix and before you pick channels, you need to look at your overall marketing strategy and decide what you want to achieve from your social media presence. We could list the main social media platforms…

How a LinkedIn group can become your social media centrepiece 1920 1283 Nathan Cousins

How a LinkedIn group can become your social media centrepiece

Social media networks have given businesses the opportunity to cast their marketing net out far and wide, but sadly many companies are still not using the main sites – such as LinkedIn, Facebook and Twitter – to their full potential. For businesses with B2B business…

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.