At Colourful Owl, we’re experts in web marketing, design and development, so we know the importance of getting a brand noticed in the extremely competitive online sphere. But if you find that you are, in fact, noticed, what then? It doesn’t stop there – with some basic branding tips, you can ensure that your message is consistent across the board, creating a lasting impression of professionalism to your clients and potential clients. Let’s take a look at how to make an impact in your basic branding.
Though these can be tricky to obtain exactly how you want them, it is important that your site is registered to a domain name that is reflective of, and consistent with the name of your company. There is something slightly odd about being linked to a website that doesn’t fit with your company name – if you are just starting out, then this will create a lasting, negative impression. Think hard about domain names and their availability, and make sure that it reflects your business.
Custom email address
Custom email addresses can not only cost money, but can be as problematic as the domain names themselves. It is very important that your staff – if they are sending emails – have email addresses from the site itself. Failure to do this results in confusion, and allows people to wonder who actually works for you, and who doesn’t. Not only does this cause confusion to your staff and clients, but it also opens you to people acting as your business, or even yourself, and causing lasting damage.
Once your online affairs are in order, it is important to create some print materials. These are not only a more lasting, tangible insight into your business and those who work in it, but provide something of a souvenir for those who receive them. Keep the copy to a minimum – simply a name, a role, the business and its purpose, alongside some contact info on the back. No one wants a busy, cluttered business card. Check out our awesome business cards that we hand printed by Moo.com for an example.
One thing that must tie everything together, online and physically, is a logo. Your website, your office, your print materials and your advertising must contain a logo – they are central to brand recognition and create that lasting impression. You may have creatives to make one for you in-house, or you may need to hire external help. Either way, a good logo is the anchor of your business’ appeal – take your time and make sure that it works.
For more information on branding and getting your business out there, contact us at Colourful Owl. We’ll be happy to help.