Automation

Keeping it personal – the humanisation of automation

Keeping it personal – the humanisation of automation 8192 4096 Nathan Cousins

Last year, Colourful Owl conveyed the importance of automation. Marketing automation is one of the keys to systemising marketing activity, enabling robust tracking, evaluation and revision of marketing communication activities. Automation is great, but you do risk compromising losing the personalisation of marketing communications, which has traditionally been a priority…

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How to extract inbound marketing value from social media Q&As

How to extract inbound marketing value from social media Q&As 1920 1283 Nathan Cousins

For companies that invest in inbound marketing expertise, the internet can be a godsend if used effectively. With a huge potential customer base inhabiting cyberspace, you might be tempted to go for the biggest inbound marketing catch you can, but there are more subtle ways of driving visitors to your…

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Why digital marketing is all about segmenting

Why digital marketing is all about segmenting 1920 1283 Nathan Cousins

Whether it’s segmenting your email database to maximise your latest campaign’s impact, creating or using different interest groups on LinkedIn or Facebook, or segmenting your Twitter followers into useful lists, never has targeting content to the right end recipient been more important. Here’s why: We need to cut through a…

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