Marketing 101

Growth Hacker Vs Marketer

Growth Hacker Vs Marketer 1920 1280 Nathan Cousins

The rise of internet technology paved the way to the resurgence of online business opportunities. Along with these opportunities, there are various strategies, platforms and other concepts used by people to achieve their ultimate goals. Furthermore, internet users encounter different terms that are commonly used but not fully understand by…

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Startups: get your basic branding in order

Startups: get your basic branding in order 6000 4137 Nathan Cousins

At Colourful Owl, we’re experts in web marketing, design and development, so we know the importance of getting a brand noticed in the extremely competitive online sphere. But if you find that you are, in fact, noticed, what then? It doesn’t stop there – with some basic branding tips, you…

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The benefits of working with a digital consultant

The benefits of working with a digital consultant 1920 1200 Nathan Cousins

What does a digital consultant actually do? It’s their job to develop a digital marketing plan that doesn’t just focus on tactics, but has long term strategic goals in line with where you want your business to go. The plan should involve building your brand, increasing your results in the…

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The basics of creating a digital presence

The basics of creating a digital presence 1920 1200 Nathan Cousins

An effective digital presence is a must-have for businesses of all shapes and sizes. The digital space is a land of opportunity, but making a name for yourself takes work and dedication. Here are the basics to help you establish your brand online. 1. Build an effective website Every digital…

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Binge content, micro moments and the reshaping sales funnel

Binge content, micro moments and the reshaping sales funnel 1200 525 Nathan Cousins

It’s Sunday afternoon, you’re still in pyjama mode and you’re six episodes deep into series two of Orange Is The New Black. We’ve all been there: Netflix and other similar streaming services have revolutionised the way we view content, something that is now lending itself to B2B and B2C marketing.…

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Three key tools that all digital marketing companies must have

Three key tools that all digital marketing companies must have 800 533 Nathan Cousins

When it comes to marketing strategy, knowing how to relate to your audience and reach them is vital. In the ever-changing world of technology, there are hundreds of ways to market your company online. Here, we’ve outlined three of the most crucial weapons to have in your armoury if you…

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Four 2016 marketing trends

Four 2016 marketing trends 1920 1283 Nathan Cousins

With the continued spread of mobile devices and changes to the ways we consume media, marketing has proved itself to be a sector evolving at lightning speed. If you are a marketer, it is likely you are required to keep abreast of new developments and trends on almost a daily…

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