Social Media

Brands who are unleashing the power of social media in 2017 (so far)

Brands who are unleashing the power of social media in 2017 (so far) 1920 1772 Nathan Cousins

It seems that, as the years pass, more and more brands are realising the monumental power that social media has to play in their marketing campaigns. Done correctly, you can drive thousands, if not millions, of new visitors to your pages – all of whom have the ability to fall…

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What social media channels should you be using?

What social media channels should you be using? 1920 1200 Nathan Cousins

Social media is only a part of the whole marketing mix and before you pick channels, you need to look at your overall marketing strategy and decide what you want to achieve from your social media presence. We could list the main social media platforms and tell you to be…

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How a LinkedIn group can become your social media centrepiece

How a LinkedIn group can become your social media centrepiece 1920 1283 Nathan Cousins

Social media networks have given businesses the opportunity to cast their marketing net out far and wide, but sadly many companies are still not using the main sites – such as LinkedIn, Facebook and Twitter – to their full potential. For businesses with B2B business development aspirations, LinkedIn can often…

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Optimising for shareability on social media

Optimising for shareability on social media 700 507 Nathan Cousins

The aim of almost all social media postings is to achieve that lofty goal of ‘shareability’ whereby posts, images and content are shared by people with no commercial interest in your business simply because they’re funny, touch an emotional note or have other entertainment value. So how can you achieve…

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It’s time for corporations to take note of SMEs and stop ignoring Instagram

It’s time for corporations to take note of SMEs and stop ignoring Instagram 800 533 Nathan Cousins

You may have noticed late last year House of Fraser’s poorly-timed #Emojinal campaign, which sought to re-brand the retailer as an emoji-laden tween-fest, completely transforming their Twitter timeline into what was mostly gobbledegook. The campaign sparked widespread confusion across the Twittersphere, with many wondering whether the department store giant had been…

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How to extract inbound marketing value from social media Q&As

How to extract inbound marketing value from social media Q&As 1920 1283 Nathan Cousins

For companies that invest in inbound marketing expertise, the internet can be a godsend if used effectively. With a huge potential customer base inhabiting cyberspace, you might be tempted to go for the biggest inbound marketing catch you can, but there are more subtle ways of driving visitors to your…

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Two life-changing Twitter tools

Two life-changing Twitter tools 800 533 Nathan Cousins

Every small business knows that social media is an essential part of the modern communications landscape, but it can just be so time consuming that you don’t make the most of it. That’s a shame, because if you can amass an army of followers, likes and retweets then there is…

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