4 tips to quickly take your email marketing campaign to the next level

4 tips to quickly take your email marketing campaign to the next level

4 tips to quickly take your email marketing campaign to the next level 6000 4000 Nathan Cousins

Despite changing patterns in consumer behaviour, email marketing continues to be a powerful force in business and one that can make your brand stand out in people’s minds. However, the reason that so many are quick to ignore or under-utilise email marketing is because they are yet to realise the true benefits it allows and to follow some crucial pieces of advice. So, to help you maximise the returns from your email list, here are four tips to help you quickly take your email marketing campaign to the next level.

Don’t rely on images

Images are an incredibly powerful marketing tool, but sadly for emails, this isn’t the case. For many, they will not load at all and including an important call to action or message within an image will simply be wasted. Instead, well-coded HTML should be used to improve your email’s design.

Keep things short

No one wants to spend hours scrolling through their email inbox every morning so, to see results, you need your message to be clear and crisp. Have just one call to action, and use short paragraphs and bullet points with bolded text to get important messages across.

Make it easy to unsubscribe

This may sound counterintuitive, but it is a vitally important point for any business looking to build successful long-term email marketing campaigns. If people are unable to clearly and quickly unsubscribe from your mailing list, then they can flag you as spam to their email provider. Enough of these reports will massively ruin your sender reputation and email providers will either punish you for it or block your emails altogether.

Think how your email previews

When someone scrolls through their inbox, they need a reason to click on your message. Do this by optimising how your email looks in the preview plane of the inbox. Think how your email looks at 200px high and 600px wide and decide if you would click. Be sure to disregard any images as these won’t load. For some, creating an email campaign that works will mean speaking to experienced professionals who have gone through the process before and can quickly share with you exactly what works and what doesn’t. If you think your business could benefit from such advice, then take a minute to check out the email marketing services we offer.

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