The rise of internet technology paved the way to the resurgence of online business opportunities. Along with these opportunities, there are various strategies, platforms and other concepts used by people to achieve their ultimate goals. Furthermore, internet users encounter different terms that are commonly used but not fully understand by many of them. Two of these terms are marketer and growth hacker. These words have distinctions and they are often compared. Now, what is growth hacking and marketing?
Who Are Growth Hackers?
Growth hackers refer to marketers who have skills in coding. For startup businesses, marketing savvy and programming expertise came out of necessity with the goal of rapidly expanding the revenue even with limited resources. On the other hand, growth hacking has become familiar with small business owners. Measurable and effective marketing strategies are brought by the strong combination of data-driven analysis, automation and marketing experimentation.
Here are additional details about growth hackers:
- •In terms of technical ability, growth hackers are mirrored in the processes and tools used to obtain goals. They use landing pages to get lead insights while marketing automation works on nurturing leads. To a free trial or product demo.
- •Growth hacking is also about prioritizing education. Small startups cannot access the same sources as bigger businesses do. Obviously, they also obtain limited capital which raises awareness for brand and product. At the same time, it educates potential clients regarding their concerns.
- •Revenue is the ultimate goal of growth hackers. They aim for higher growth levels that they can have. To attain rapid revenue growth, the growth hacking process must be deal with breaking down of goals into more manageable and smaller targets. Businesses know that in order to grow revenue, they must take visitors into their site, educate and engage them with useful resources. At the same time, they should gather lead insight prior to closing a particular sale.
Growth hacking can be a great way of describing the way marketing should be done for startups. This is just the term used in describing tactics that most beginners in marketing use for several years. Great growth hackers should focus on 2 kinds of growth: rapid and steady. Rapid and unsustainable growth is achieved from exploits, campaigns and temporary tactics. On the other hand, slow and steady growth is obtained from certain areas such as social sharing and search engine optimization. Understanding the customers’ language is about delving deeper into how they articular a particular issue to themselves.
Generally, growth hacking is still marketing. The concepts of marketing (inbound) and growth hacking grew in popularity since they provide another way of marketing the business and achieving rapid growth. Growth hackers are also marketers who are not limited by a status quo. These groups aim for their ultimate goals with the use of techniques, processes and tools proven to work.
Growth hacking is not a panacea or black magic. They are considered a smart type of contemporary marketing that caters the unique goals and challenges of modern companies.