Three key tools that all digital marketing companies must have

Three key tools that all digital marketing companies must have

Three key tools that all digital marketing companies must have 800 533 Nathan Cousins

When it comes to marketing strategy, knowing how to relate to your audience and reach them is vital. In the ever-changing world of technology, there are hundreds of ways to market your company online. Here, we’ve outlined three of the most crucial weapons to have in your armoury if you want your business to succeed in the online world.


Often seen as the unsung hero of the marketing world, the impact that automation can have on a business should not be understated. Automation of emails, social media and other aspects of your business can keep it ticking over, freeing up time for staff to pursue other goals. Automation allows companies to market on multiple channels online and automate repetitive tasks. While it may not be the most known aspect of digital marketing, automation is an effective way to maintain contact with customers and reach goals with the minimum amount of output.

Search engine optimisation

It’s almost impossible to escape mention of SEO on digital marketing blogs, but that just outlines the importance of the practice. Use tools such as Google Keywords or Buzzsumo to find the right words to target and shape your content marketing to the most searched-for phrases. This will allow you to increase your overall reach, rank higher in Google and develop more organic traffic, which, of course, can lead to more sales.

Social media

Almost every company utilises social media to try and improve their overall traffic and raise awareness of their business or product. However, it is important that you use the channels that are correct for your business and that you have adequate metrics in place to measure the success of your social media strategy.

Key Considerations
  • 93% of all companies now state that they do some sort of content marketing, demonstrating just how important it is to stand out.
  • However, only 42% of those businesses believe they are successful – so there is room for improvement.
  • The top goal of digital marketing is customer retention, according to 71% of all companies.
  • Outsourcing digital marketing can be significantly more cost effective than employing an in-house marketing executive.


Companies will be familiar with the three ‘weapons’ outlined above, but many fail to use these tools to the best of their ability. At Colourful Owl, we can make your business stand out from the crowd by creating a detailed social media strategy that is suitable for your business, a bold SEO plan to improve your overall rankings and performance and we can help you master automation to engage and grow your business. To find out how we can help, contact us today.

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