Binge content, micro moments and the reshaping sales funnel 1200 525 Nathan Cousins

Binge content, micro moments and the reshaping sales funnel

It’s Sunday afternoon, you’re still in pyjama mode and you’re six episodes deep into series two of Orange Is The New Black. We’ve all been there: Netflix and other similar streaming services have revolutionised the way we view content, something that is now lending itself…

Optimising for shareability on social media 700 507 Nathan Cousins

Optimising for shareability on social media

The aim of almost all social media postings is to achieve that lofty goal of ‘shareability’ whereby posts, images and content are shared by people with no commercial interest in your business simply because they’re funny, touch an emotional note or have other entertainment value.…

It’s time for corporations to take note of SMEs and stop ignoring Instagram 800 533 Nathan Cousins

It’s time for corporations to take note of SMEs and stop ignoring Instagram

You may have noticed late last year House of Fraser’s poorly-timed #Emojinal campaign, which sought to re-brand the retailer as an emoji-laden tween-fest, completely transforming their Twitter timeline into what was mostly gobbledegook. The campaign sparked widespread confusion across the Twittersphere, with many wondering whether the…

Time to convince your customers to lose their sliders 1920 1283 Nathan Cousins

Time to convince your customers to lose their sliders

If your customers are updating their websites, now might be the time to lose something which is hampering their conversion rates and SEO: homepage sliders. There’s enough data now to convince anyone that sliders – or carousels – are at best ignored by page viewers. At…

How to extract inbound marketing value from social media Q&As 1920 1283 Nathan Cousins

How to extract inbound marketing value from social media Q&As

For companies that invest in inbound marketing expertise, the internet can be a godsend if used effectively. With a huge potential customer base inhabiting cyberspace, you might be tempted to go for the biggest inbound marketing catch you can, but there are more subtle ways…

Deploying keywords to maximise your visibility 1920 1283 Nathan Cousins

Deploying keywords to maximise your visibility

Nowadays, most new businesses know that they need to utilise keywords in order accrue greater visibility for their site in the SERPs. However, successfully deploying keywords isn’t as easy as it sounds, especially for start-ups. You can’t simply choose popular keywords that are relevant to…

Why digital marketing is all about segmenting 1920 1283 Nathan Cousins

Why digital marketing is all about segmenting

Whether it’s segmenting your email database to maximise your latest campaign’s impact, creating or using different interest groups on LinkedIn or Facebook, or segmenting your Twitter followers into useful lists, never has targeting content to the right end recipient been more important. Here’s why: We…

Two life-changing Twitter tools 800 533 Nathan Cousins

Two life-changing Twitter tools

Every small business knows that social media is an essential part of the modern communications landscape, but it can just be so time consuming that you don’t make the most of it. That’s a shame, because if you can amass an army of followers, likes…

How to get people to stay on your website 800 533 Nathan Cousins

How to get people to stay on your website

How long do you think people spend on any given website? 5 minutes? 3 minutes? 90 seconds? It might surprise you to learn that according to statistics, the average user only spends 15 seconds looking at that first page. Within that short window of time,…

Three key tools that all digital marketing companies must have 800 533 Nathan Cousins

Three key tools that all digital marketing companies must have

When it comes to marketing strategy, knowing how to relate to your audience and reach them is vital. In the ever-changing world of technology, there are hundreds of ways to market your company online. Here, we’ve outlined three of the most crucial weapons to have…

Why email marketing is still very much alive 1920 1283 Nathan Cousins

Why email marketing is still very much alive

For the last five to 10 years, digital marketers have predicted the demise of email marketing. Yet, in 2016, the practice is stronger than ever. It is still very much possible to find high-quality leads and generate enquiries by deploying an email marketing strategy. The…

How to balance text and video content to improve your digital marketing campaign 1920 1283 Nathan Cousins

How to balance text and video content to improve your digital marketing campaign

As a marketer, you have two major mediums that you can use to communicate information to prospective customers: text and video content. It is easy to deliver both types of content through your main website, your social media feed and even your marketing emails. Of…

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