It seems that, as the years pass, more and more brands are realising the monumental power that social media has to play in their marketing campaigns. Done correctly, you can drive thousands, if not millions, of new visitors to your pages – all of whom have the ability to fall in love with your brand immediately. It may sound tough, and yes it does require you to be innovative, but to help inspire you, here are three brands who are unleashing the power of social media in 2017.
Chances are you’ve never heard this man’s name before, but it’s almost definite you’ve come across his social media alter-ego: Salt Bae. Nusret Gökçe has risen to fame by finding a way to make meat sexy. By donning a pair of black-out sunglasses and a white muscle-hugging shirt, he has used the power of social media to make his short videos go viral and create fans all over the globe. In turn, the popularity of his chain of Turkish restaurants has risen dramatically, and he is now set to launch new restaurants across the US in coming months.
If you’re worried about how to attract eyes to your brand, put yourself in the shoes of the Mr Clean marketing team, who had to somehow make a cleaning brand enticing. Well, through marketing genius they managed to create a video that aired at the Superbowl and quickly went viral all over social media. Their short 30-second video made cleaning your house sexy and received almost 12,000 social mentions just a minute after airing. To help boost excitement, they released short teaser trailers in the week leading up to the Super Bowl.
Worldwide Breast Cancer
Cancer continues to be a major cause of death all over the world and a number of organisations are pushing for new and innovative ways to reach women and help them understand the importance of regular check-ups. Worldwide Breast Cancer took the approach of launching their Know Your Lemons campaign, which proved endearing and simple to women all across the globe. The message is clear, and all-accompanying images and videos were easily shareable and allowed you to quickly help towards a fantastic cause. They even created a standalone Facebook Page to publish regular updates and get everyone passionate about solving and preventing breast cancer. The campaign was so successful that they exceed their fundraising target on Just Giving by 317%.
Just from these three examples above, you should quickly see that making your brand stand out on social media means being creative and thinking of more and more exciting ways to reach the masses. You should also see that no brand is excluded from the power of social media, and a proper marketing campaign can impact your business dramatically. If you need help getting started and are looking for some advice, get in contact with our team of social media experts today.